4114 MEDIA BLOG

Burn the Witch - Radiohead Todorov's Narrative Theory There are 5 stages that a narrative can progress through A state of equilibrium where all is as it should be - everything in the town is as it should be, in a state of normality and peace A disruption of the order - the man in the black suit visits A recognition that the disorder has occurred - while giving the man a tour the other man that runs the town notices him writing things on his clipboard An attempt to repair the damage of the disruption - they sacrifice the man in the black suit by burning him alive in a wooden man A return or restoration of a new equilibrium - repetition of the bird tweeting in the tree that was shown at the beginning of the music video Stop Where You Are - Corrine Bailey Rae Theories of Identity - Gauntlett Argues that the media have an important role but complex relationships with identities In a modern world, it is now an expectation that individuals make choices about the...

The Daily Mail 11th November 2017  The Guardian 11th November 2017  Media Effects - Bandura The media can influence people directly by media modelling  Empirical evidence best supports direct influence rather than alternative models such as the Two Step Flow Theory Newspapers are seen as reliable and truthful sources of information by the public, leading them to Belize and be influenced by most of the articles published. Consumers may be influenced directly e.g. representations of aggressive behaviour can lead to imitation Reception Theory - Stuart Hall Audiences will have a dominant reading, negotiated reading or oppositional reading to the newspapers and the messages they are conveying Some consumers may be directly influenced by this media text (dominant). Other consumers may not agree with the information that is being published, therefore applying their own experiences to make it fit in with their personal lives (negotiated). Others may ...

The Big Issue https://www.bigissue.com Feminist Theory - Van Zoonen Performative - male sportspersons get more coverage than female sportspersons and are portrayed to be better

Old Spice Participatory Culture - Jenkins & Theories of Identity - Gauntlett 200 personalised video responses to this campaign on Youtube The online media offer people a route to self-expression, and therefore a stronger sense of self and participating in the world by making and exchanging Lucozade Two-step Flow Theory - Katz and Lazarsfeld Sports personalities that featured in the campaign tweeted and instagramed about the campaign Feminist Theory - Van Zoonen Performative - men are generally perceived as performing highly in sport e.g. womens football not paid or covered as much Reception Theory - Stuart Hall A majority of the audience will have a oppositional reading to the text, as it claims to 'hydrate you better than water' - this slogan was a breach of the advertising code and had 63 complaints Shelter Cultivation Theory - Gerbner 150 families become homeless every day in the UK - shocking evokes extreme reaction ...

The Jungle Book http://movies.disney.co.uk/the-jungle-book-1967 Todorov's Theory of Narrative The expected stages of a narrative - equilibrium, disequilibrium and a new equilibrium The movement from the initial equilibrium to the new equilibrium entails a transformation, which expresses what the narrative values Propp's 7 character types The hero - Mowgli The villain - Shere Kan (the tiger) The dispatcher - Akela (the wolf pack leader) The donor - Bagheera  The princess - n/a The false hero - Kan (the python) The helper - Mowgli, Bangheera, Baloo, Grey Brother

Minecraft https://minecraft.net/en-us/ Post modernism - Baudrillard Postmodern society is organised around 'simulation' - the play of images and signs The new world of 'hyperreality' Media Effects - Bandura The media can influence people directly  Media representations of aggressive or violent behaviour can lead to imitation (shooting, hunting and zombies are present in the game) Fandom - Jenkins Fans act as 'textual poachers'  Audiences are active and creative participants They create online communities, collaborate to solve problems and produce new media forms - generates 'collective intelligence' (e.g. https://www.planetminecraft.com/blog/minecraft-fanpage/ )